BRANDING

BCHS™ Creative Services division is comprised of highly qualified hospitality creative directors, project managers, print designers, web designers, copywriters, photographers and printers that bring a unique focus to each project.

Everything begins with branding! Branding encourages your customer or potential customer to develop a feeling about your product. It instantly creates an image of the ?who, what, why, where and how´ of your product. It is the process by which a commodity, such as hotels and resorts create an instantly recognisable and lasting image in the marketplace.

The initial stage in marketing readiness must be the branding of your product. This includes setting the correct marketing environment for each product. Considerable emphasis is placed on this as it sets the benchmark for successful future sales.

Branding defines your unique identity; helping to establish a product in the marketplace by communicating the heart, soul, character, personality, passion, and attitude of your product in a way that is relevant to your customers.

Preparing an Advertising Strategy

We works with our clients to create hotel advertising and marketing strategies that produce results. The positioning and selling of your brand is central to every marketing, communications, or advertising program. Clear communication within identified markets is essential to achieving organizational goals.

Our creative services team is skilled in producing creative media strategies that cut through today's cluttered promotional environment. We know how to get your customers to listen using a combination of newspaper, magazine, radio, TV, billboard, and specialty advertising that produces results. We provide the project management that includes the development of a creative concept, production and media placement.

Leisure and business consumers are becoming fed up with the level of noise

Collateral Design

Our creative services team design collateral material that communicates the benefits of your product. Using effective design and copy, we position your product in the hearts and minds of your prospective customers.

The primary goal when designing hotel brochure and collateral material for our clients is to ensure that the design communicates the look, feel and uniqueness of our client´s brand. Our creative services team is experienced in the development and design of :

• Effective Logos
• Letterhead
• Business Cards
• Brochures
• Operational Manuals
• Reports
• Newsletters
• Press Releases
• Signage
• Packaging
• Multimedia